Comparison

Adoree vs ReGain

ReGain is the couples-focused brand from Teladoc Health (the same parent company as BetterHelp). It connects you with a licensed couples therapist for joint online sessions. Adoree is voice-first AI couples coaching — each partner has a private conversation, Adoree synthesizes both views.

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TL;DR

The short answer

ReGain and BetterHelp Couples are run by the same company and offer essentially the same product: one licensed therapist running conjoint sessions with both partners, $240–360/month. Adoree is a different category — AI-driven couples coaching at $9.99–49.99/month, with each partner in their own private space. If you need licensed clinical care, pick ReGain. If you want everyday coaching that runs 24/7, costs less than your gym membership, and gives each partner a private voice, pick Adoree.

About ReGain

Founded: 2016
Parent: Teladoc Health (NYSE: TDOC) — same as BetterHelp
Pricing: $240–360/month
Scale: Part of BetterHelp's licensed-therapist network (40k+ therapists)

ReGain is the relationship-counseling sister brand of BetterHelp — same parent company, same therapist network, same fundamental product, just branded for couples. You're paired with one licensed marriage and family therapist (LMFT) or licensed clinical social worker (LCSW), and you run joint sessions by live video, phone, or messaging.

Adoree is structurally different. It's not a marketplace for therapists — it's an AI coaching product. Each partner has a private voice conversation with Adoree. Adoree remembers everything, tracks patterns across ~14 relationship dimensions, and surfaces dynamics neither person sees from inside the relationship.

The right pick depends on whether you need licensed therapy (ReGain) or relationship coaching (Adoree), and what your monthly budget realistically supports.

Head-to-head

Feature	Adoree	ReGain
Voice-first private conversations	✓	×Joint video/chat
Each partner gets private space	✓	×
Synthesizes both perspectives	✓	~Therapist mediates
Licensed clinician (LMFT/LCSW)	×	✓
24/7 availability, no scheduling	✓	×
Memory & pattern tracking across sessions	✓	~
Insurance coverage	×	×Out of pocket
Crisis routing (988, DV hotline)	✓	✓
Solo use when partner isn't ready	✓	~
Starting monthly cost	✓$9.99/mo	×$240–360/mo

✓ Yes~ Partial× No

Where they differ

Private space vs. conjoint session

ReGain's model is conjoint couples therapy delivered online — both partners are in the same video session with one therapist. Conjoint therapy has decades of clinical research behind it, but the format has a structural blind spot: partners self-edit when the other one is in the room. Adoree inverts that. Each person has a private voice conversation, and Adoree synthesizes both views without the social pressure of the other partner watching.

Adoree's take: Each partner can be honest in a way conjoint therapy doesn't allow — and Adoree still connects the dots between both views.

Availability — week-of-the-fight vs. week-after

ReGain sessions are scheduled — typically one 45-minute session per week with the same therapist. Between sessions you're on your own. Adoree runs when you need it: the night the fight happened, the morning after, the moment you realize you need to think something through.

Adoree's take: Coaching that exists when the relationship work actually needs to happen — not on Thursday at 6 PM.

What you pay over a year

ReGain runs $240–360/month per their published pricing — call it $3,000–4,300 over a year. Adoree Standard is $24.99/month ($300/year). Even Adoree Premium at $49.99/month is $600/year. That's a 5–7× cost difference for tools that solve overlapping (but not identical) problems.

Adoree's take: Most couples can't sustain $300+/month for the year. Adoree removes that ceiling.

Which one fits your situation

Pick Adoree

We don't have a clinical issue — we just keep missing each other emotionally

Coaching is what this needs. Adoree surfaces the pattern privately for each partner and helps you act on it.

Pick ReGain

One of us is dealing with serious mental health concerns

Licensed clinical care is the right tool. ReGain can also refer the partner who needs individual therapy to BetterHelp's individual tier.

Either works

We're affirmatively considering separation

ReGain gives you a licensed clinician to navigate the legal/clinical layer. Adoree can help each of you privately get clearer on what you actually want. Some couples use both.

Pick Adoree

One partner isn't ready to do this together yet

Adoree works solo until your partner is ready. ReGain's couples tier requires both people from day one.

What to pick, when

Both products help couples. They’re built for different jobs. Here’s the honest read.

Pick Adoree if…

You want each partner to have their own private space to be honest.
You'd rather voice-talk on your own schedule than book weekly video sessions.
You want coaching available the night the fight happens, not next Thursday.
$240+/month for therapy is the reason you've been putting this off.
One of you isn't ready yet — and you still want to start the work alone.

Pick ReGain if…

You need a licensed clinician's care — clinical issues, formal diagnosis, structured therapeutic program.
Your employer's EAP or insurance covers ReGain.
You both want a single weekly scheduled session with a real human therapist.
You specifically want the legal and clinical framing of licensed couples therapy.
The relationship has a clinical crisis dimension that AI coaching shouldn't be carrying alone.

Pricing & value

ReGain's published pricing is $240–360/month, paid out of pocket — most insurance plans don't cover it. Adoree Entry is $9.99/month, Standard $24.99, Premium $49.99 — also out of pocket but at a much lower commitment. For couples who can't justify $3k+/year for therapy, Adoree removes the price barrier entirely.

FAQ

Is ReGain the same as BetterHelp Couples?

Functionally, mostly yes. ReGain and BetterHelp Couples are both owned by Teladoc Health and pull from the same network of licensed therapists. ReGain is specifically branded for relationships and couples; BetterHelp Couples is the couples tier within the broader BetterHelp brand. Pricing and format are very similar.

Can I use Adoree and ReGain together?

Yes — and many couples do. ReGain for the weekly licensed session, Adoree for the six days in between when the actual life of the relationship happens. Couples often find their therapy sessions get more productive because Adoree has helped each partner clarify the issue first.

Does ReGain take insurance?

Usually not in-network with major insurers. Some employer EAPs cover it. Always check with your specific plan. Adoree is not covered by insurance because it is coaching, not licensed therapy.

Is ReGain better than Adoree?

Better at what? ReGain gives you a licensed clinician for $240–360/month — for clinical relationship issues that's the right tool. Adoree gives each partner private voice coaching for $9.99–49.99/month — for everyday relationship work, that's exactly what most couples need. They are different products solving overlapping but distinct problems.

Will ReGain or Adoree handle a domestic violence situation?

Neither replaces emergency services. Both have crisis-routing protocols. ReGain's licensed therapists are mandated reporters and can route to safety resources. Adoree detects DV indicators and routes to 1-800-799-7233 (National DV Hotline). If you are in immediate danger, contact 911 or the DV hotline directly.

References & further reading

ReGain — Online Couples Therapy. ReGain.us. https://www.regain.us/
Teladoc Health — parent company of ReGain & BetterHelp. Teladoc Health. https://www.teladochealth.com/
Couples Therapy: An Overview. American Psychological Association. https://www.apa.org/topics/relationships
Emotionally Focused Therapy (EFT) — research base. ICEEFT (International Centre for Excellence in EFT). https://iceeft.com/
National Domestic Violence Hotline. thehotline.org. https://www.thehotline.org/

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