Comparison

Dovee vs Ours

Ours (withours.com) is a polished virtual couples-therapy service - licensed therapists, Gottman/EFT-trained, $200 per 50-minute session, no insurance. Dovee is the AI Relationship Assistant for couples - voice-first, hears both partners separately, available daily, all-in subscription. They're in different categories. Most couples will need both at different moments. The question is which one you need now.

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TL;DR

The short answer

Ours is real therapy with a real licensed therapist on video. It's the right call if you need clinical depth - infidelity, attachment trauma, premarital deep work. It's expensive (~$1,200 for 6 sessions) and scheduled. Dovee is the AI Relationship Assistant you talk to daily, between sessions or when you don't need therapy. It hears both of you, synthesizes, and helps you do the small things. Different categories, often complementary.

About Ours

Founded
2020 - Jessica Holton (CEO), Adam Putterman, Elizabeth Earnshaw LMFT
Parent
Ours, Inc. (independent, seed-funded)
Pricing
$200/session (3- or 6-session plans)
Scale
$5M seed (May 2022) from Serena Ventures, TMV, Andy Dunn

Ours was founded in 2020 by Jessica Holton (ex-Morgan Stanley/Carlyle, Stanford GSB), product/design lead Adam Putterman, and Elizabeth Earnshaw - a Gottman-certified LMFT with 400K+ Instagram followers and author of I Want This to Work. The clinical-founder credibility is real and visible throughout the product.

The model is appointment-based virtual therapy with a custom in-platform layer for between-session work. You fill out a questionnaire, you're matched with a licensed couples therapist within 2 business days, and you do 50-minute video sessions. Between sessions, your therapist assigns digital exercises (communication drills, conflict cards, values clarification) in the app.

Ours raised a $5M seed round in May 2022 from Serena Williams's Serena Ventures, TMV, Collaborative Fund, Lakehouse, and angel Andy Dunn (Bonobos founder). It's been quiet since - no announced Series A as of late 2025. It's a premium, US-only service that has carved out a strong niche in the premarital and high-income segments.

Ours sits in the same category as Regain or Talkspace Couples Therapy (live therapy) - not the same category as Dovee. Dovee is the AI Relationship Assistant: 24/7, voice-first, no scheduling, daily. The honest framing is: if you need licensed clinical care, Ours is excellent. If you need an always-on assistant between sessions (or when you don't need sessions), Dovee is built for that.

Head-to-head

FeatureDoveeOurs
Live licensed therapist
×
✓Gottman/EFT-trained
Voice-first conversations
✓
~Video sessions
Available 24/7 without scheduling
✓
×Appointment-based
Hears each partner privately
✓
~Some solo sessions
Synthesizes both perspectives
✓
✓Therapist does it
Daily nudges and check-ins
✓
~
Built on Gottman / EFT frameworks
✓
✓
Premarital counseling focus
~
✓
Between-session digital exercises
✓
✓
Insurance accepted
×Subscription
×Out-of-network superbills
Cost per month equivalent
✓
×$400+/mo for monthly sessions
Available outside US
✓
×US-only
Crisis routing
✓
✓
✓ Yes~ Partial× No

Where they differ

Therapy is a different category from an AI assistant

Ours is therapy - real licensed clinical care from a Gottman/EFT-trained therapist. The bar is high: confidentiality, clinical training, ongoing supervision. The product is the therapist; the platform is the delivery mechanism.

Dovee's take: Dovee is explicitly not therapy. Dovee is the AI Relationship Assistant - daily, voice-first, hears both of you. The two are complementary. A couple in active therapy at Ours might use Dovee for daily check-ins between sessions. A couple between therapy episodes might use Dovee as the always-on layer.

Cost & access

Ours runs $1,200 for 6 sessions out-of-pocket; out-of-network superbills are available but most US insurance won't reimburse much. It's US-only. Quality is high; the bar to engage is real.

Dovee's take: Dovee is subscription-based, not session-based. Cost per month is fixed regardless of how often you use it. It's available globally. It's not a substitute for clinical care when you need it - but it's accessible to many more couples on many more days.

What 24/7 actually unlocks

Therapy happens at a scheduled hour, once a week or once every two weeks. Most of relationship work happens in the other 167 hours. Ours's between-session digital exercises are good. They're still solo work you do alone.

Dovee's take: Dovee is in the other 167 hours. The fight you had at 11pm on a Tuesday; the thing your partner said in passing that landed wrong; the conversation you've been avoiding for two weeks. Voice in, real response back, both perspectives synthesized.

When you genuinely need a human

Trauma, untreated mental illness in one or both partners, active addiction, ongoing abuse, severe attachment wounds - these are situations where a licensed human is required, not optional. AI assistants of any kind, including Dovee, are not substitutes.

Dovee's take: Dovee is honest about this. The product routes crisis cases to 988 (Suicide & Crisis Lifeline) and 1-800-799-7233 (DV hotline). It's explicit that it's coaching, not therapy. For couples whose situation needs a human, Ours (or BetterHelp's Regain) is the right answer.

Which one fits your situation

Pick Ours

We need premarital counseling

Ours' premarital track is genuinely good and Earnshaw's Gottman-certified background is the right pedigree. Spend the money if you can.

Pick Dovee

We just need daily help staying connected

Therapy is heavy for this. Dovee is the daily layer - voice check-ins, nudges, lightweight conversation help when life is chaotic.

Either works

We're in active therapy and want help between sessions

You're already getting clinical care from Ours (or another therapist). Dovee can be the always-on layer in the days between - many therapists actively recommend a between-session tool.

Pick Ours

Major trauma or attachment wound that needs deep clinical work

This is what licensed therapy is for. AI can support but should not lead here. Get on Ours's schedule.

What to pick, when

Both products help couples. They’re built for different jobs. Here’s the honest read.

Pick Dovee if…

  • You want daily help between sessions (or when you don't need sessions).
  • You can't afford or don't need ongoing licensed therapy right now.
  • You're outside the US (Ours is US-only).
  • You want voice-first, not video appointments.
  • You want each partner to have a private channel they can use anytime.

Pick Ours if…

  • You're getting premarital counseling and want the depth of a real licensed therapist.
  • You're processing infidelity, trauma, or a major rupture - this needs a human.
  • You specifically want Gottman or EFT certification in your therapist.
  • You can afford ~$200/session and value the clinical depth.
  • You want a therapist who can also write out-of-network superbills for insurance.

Pricing & value

Ours is $200/session in 3- or 6-session plans - so $600 to $1,200 minimum to start, and most couples need ongoing care. Insurance rarely reimburses. Dovee is subscription-based at much lower monthly cost. The honest framing isn't either/or - it's that Ours and Dovee solve different parts of the problem at different price points.

FAQ

Should I use Dovee instead of therapy?

No - and Dovee doesn't claim to be a therapy replacement. If you're in or considering therapy, do that. Dovee is the AI Relationship Assistant for daily life: the conversation between sessions, the small moments, the always-on layer. Many couples use both at different stages.

Is Ours covered by insurance?

Not directly. Ours doesn't accept insurance but provides out-of-network superbills you can submit yourself. Reimbursement depends on your plan; it's usually limited or zero.

Can my partner refuse and we still benefit?

Ours requires both partners to engage - it's couples therapy. Dovee works fine solo first. You can start, and your partner can join when ready.

How is Dovee different from the digital exercises Ours assigns?

Ours' digital exercises are static homework your therapist picks. Dovee is conversational - you talk, Dovee listens, and the response is specific to your real situation right now. Not a worksheet.

Is Ours still actively shipping?

Yes, Ours is operational. After the 2022 seed round there's been no announced Series A, and the product velocity is steady rather than explosive. The clinical service itself is well-staffed and well-reviewed.

Speak to Dovee

The AI Relationship Assistant for couples. Voice-first. Hears both of you. Helps you stay close, daily.

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